Apparel SmellWell

SmellWell is a Swedish brand founded in 2012 that offers an eco-friendly fresh solution for footwear, sports and everyday gear. Its innovative Freshener Inserts, Freshener Bags and powder capsules work in three steps: they absorb moisture, eliminate odors and enhance the scent. The products are made from activated bamboo charcoal and minerals, 100 % climate neutral and biodegradable. The brand's goal is to extend the life of personal belongings and reduce their environmental impact. SmellWell is loved by athletes and everyday users alike for its effectiveness, sustainability and ease of use.