O'Neal's primary focus is on the production of gear and equipment for motocross and mountain biking enthusiasts. This includes protective gear such as helmets, goggles, gloves, body armor, as well as riding apparel and footwear designed for off-road riding. O'Neal targets riders of all ages and offers a wide range of products for both young and adult riders. This allows families and riders with different skill levels to find the appropriate gear. The brand has established itself globally through partnerships with cyclists.