Brand Sweet Protection

Sweet Protection was founded in Norway in 1988 with the aim of developing better protective equipment for their own sport. Since 2000, the brand has been synonymous with innovative cycling helmets and goggles that impress with their technology, design and comfort. Whether you are a professional World Cup competitor or a weekend adventurer, you will find equipment that inspires and protects you. Under the motto" Stronger. Lighter. Better" , products are created that set new standards. Discover your new Sweet Protection cycling helmet now - directly from us online. Stronger. Lighter. Better. - The Sweet Protection Commitment Sweet Protection was founded by athletes who were looking for uncompromising quality - and developed it themselves. Their vision: to help people push their limits with excellent protective equipment. Each product combines innovation with first-class craftsmanship and significantly surpasses current standards. From racers to families on tour, Sweet Protection gives everyone the confidence that they are well equipped. More protection, more style – the strengths of Sweet Protection With Sweet Protection you choose uncompromising quality, thoughtful design and the highest safety standards – no matter where your journey takes you. Maximum safety. Each helmet exceeds current safety standards – for a feeling of safety on every ride. Lightweight and comfortable. Thanks to the in-mold construction and precise cut, your helmet fits perfectly without weighing you down. Innovative technologies. MIPS®, RIG® lens technology and STACC ventilation ensure optimal protection and a clear view. Scandinavian design. Clean lines, a distinctive look – functionality meets style with instant recognition. Developed by athletes. All products are created with sincere passion – tested by athletes in real conditions. Sweet Protection – Helmets and goggles for demanding riders Sweet Protection products set new standards in protection and comfort. The focus is on cycling helmets and sports glasses that combine maximum safety, visibility and style. Each product is the result of intensive research, real-world testing and an uncompromising approach to quality. It's not just the functionality that impresses - the pure Nordic design and high durability make Sweet Protection helmets and glasses a worthwhile investment for anyone who goes all out. Sweet Protection helmets - ultra-light, stable and stylish: The Sweet Protection cycling helmet represents safety at the highest level. Whether it's a road cycling helmet with an aerodynamic design or a robust trail helmet for demanding descents, Sweet Protection helmets impress with their lightweight in-mold construction, effective ventilation and particularly secure fit. Technologies such as MIPS® and the specially developed STACC ventilation system offer additional protection and comfort - for tours where you give it your all. Sweet Protection Goggles – Clear vision in all weather conditions: Sports goggles from Sweet Protection are designed for maximum visibility and protection. Whether in bright sunlight, in changing light conditions or in the rain, the high-quality lenses with RIG® Lens technology optimize contrast and minimize glare. The result: you see faster, clearer and safer. The lightweight frame ensures a secure fit – even on fast descents and in difficult terrain. Innovative protective technologies – Sweet Protection sets an example The Sweet Protection helmet combines uncompromising impact protection with minimal weight and compact volume – without compromising on safety. This is possible thanks to state-of-the-art materials, precise manufacturing and a multi-layer protection concept that is perfectly adapted to the human head. MIPS® Brain Protection System. Integrated low-friction layer that reduces rotational forces in oblique impacts and protects the brain. Anatomically shaped outer shell. Thanks to different zones of elasticity and strength, the shell adapts perfectly to the shape of the head and provides targeted protection for sensitive areas – while remaining extremely lightweight. Impact shields. These hidden reinforcements distribute impact forces inside the helmet over a larger area – especially on the forehead and back of the head. EPS insert. The impact-absorbing main structure made of specially tuned EPS foam absorbs energy in the event of a fall by targeted “crushing”.