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FOCUS

Brand FOCUS

Focus is a German cycling brand founded in 1993 by three-time cyclo-cross world champion Mike Kluge. The first models focused on MTB, but over time the brand expanded its range to include trekking, road, gravel, and electric bicycles. Focus is built on a “German Engineered” approach — development takes place in Stuttgart, while production and assembly are carried out in Emstek and Cloppenburg. The focus on quality and performance is demonstrated by innovative technologies such as CIS (Cockpit Integration Solution) and award-winning frame geometry. Focus delivers comfort with an emphasis on technical precision, performance, and reliability across all segments — from e-MTB to competitive XC and road models.
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Products
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FOCUS Jam2 6.9 29 e-bike, heritageblue/stoneblue Unavailable

-39% FOCUS Jam2 6.9 29 e-bike, heritageblue/stoneblue

4,499 € -39% RRP 7,399 €

FOCUS Izalco Max 8.8 bike, dark violet glossy/skygrey glossy Unavailable

savings FOCUS Izalco Max 8.8 bike, dark violet glossy/skygrey glossy

2,699 € savings RRP 3,999 €

FOCUS Izalco Max 8.7 bike, white/silver Unavailable

-25% FOCUS Izalco Max 8.7 bike, white/silver

1,499 € -25% RRP 2,999 €

FOCUS Jam2 6.8 29 electric bike, mustardyellow/rustorange, test Unavailable

FOCUS Jam2 6.8 29 electric bike, mustardyellow/rustorange, test

6,499 €

FOCUS Atlas 6.8 28 bike, stone blue Unavailable

-15% FOCUS Atlas 6.8 28 bike, stone blue

1,699 € -15% RRP 2,499 €

FOCUS Atlas 6.7 28 bike, rustorange/rustbrown Unavailable

-18% FOCUS Atlas 6.7 28 bike, rustorange/rustbrown

1,399 € -18% RRP 1,999 €

FOCUS frame foot SRA-X161 Unavailable

FOCUS frame foot SRA-X161

13.99 €

FOCUS Jam2 SL battery cover Unavailable

FOCUS Jam2 SL battery cover

15.99 €

FOCUS Ursus Mooi I40 kickstand Unavailable

FOCUS Ursus Mooi I40 kickstand

19.99 €

FOCUS Sram UDH derailleur hanger Unavailable

-22% FOCUS Sram UDH derailleur hanger

13.99 € -22% RRP 17.99 €

Focus Whistler Evo 29 2018 Silver Matt mountain bike Unavailable

Focus Whistler Evo 29 2018 Silver Matt mountain bike

619 €

Focus Raven Evo, model 2018 Unavailable

Focus Raven Evo, model 2018

2,199 €

FOCUS Jam2 SL engine cover Unavailable

FOCUS Jam2 SL engine cover

20.99 €

External battery FOCUS TEC PACK E-bike Shimano Steps Unavailable

External battery FOCUS TEC PACK E-bike Shimano Steps

469 €

FOCUS Out 29er frame dropout Unavailable

FOCUS Out 29er frame dropout

15.99 €

Focus JAM2 6.7 Nine, mountain electric bike, model 2019 Unavailable

Focus JAM2 6.7 Nine, mountain electric bike, model 2019

4,099 €

Focus Raven Lite 29, model 2018 Unavailable

Focus Raven Lite 29, model 2018

2,799 €

Focus Jam2 Plus LTD 2018 electric bike Unavailable

Focus Jam2 Plus LTD 2018 electric bike

4,199 €

FOCUS Thron2/Jarifa2 fork protection Unavailable

FOCUS Thron2/Jarifa2 fork protection

4.99 €

Focus Whistler 3.9 2019 silver mountain bike Unavailable

Focus Whistler 3.9 2019 silver mountain bike

979 €

Focus Jam Elite 29 Unavailable

Focus Jam Elite 29

2,399 €

Focus Raven Rookie 26 2019 Green children's bicycle Unavailable

Focus Raven Rookie 26 2019 Green children's bicycle

390 €

FOCUS charging port top cap for Thron2 Unavailable

FOCUS charging port top cap for Thron2

0.19 €

Focus Bold2 29 LTD electric bicycle, model 2018 Unavailable

Focus Bold2 29 LTD electric bicycle, model 2018

3,199 €

Focus Whistler 3.9 2019 scarab mountain bike Unavailable

Focus Whistler 3.9 2019 scarab mountain bike

979 €

Focus Whistler 3.6 2019 gray mountain bike Unavailable

Focus Whistler 3.6 2019 gray mountain bike

539 €

Focus Whistler 3.6 2019 lime mountain bike Unavailable

Focus Whistler 3.6 2019 lime mountain bike

539 €

Focus Whistler 3.8 2019 gray mountain bike Unavailable

Focus Whistler 3.8 2019 gray mountain bike

809 €

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