Focus is a German cycling brand founded in 1993 by three-time cyclo-cross world champion Mike Kluge. The first models focused on MTB, but over time the brand expanded its range to include trekking, road, gravel, and electric bicycles. Focus is built on a “German Engineered” approach — development takes place in Stuttgart, while production and assembly are carried out in Emstek and Cloppenburg. The focus on quality and performance is demonstrated by innovative technologies such as CIS (Cockpit Integration Solution) and award-winning frame geometry. Focus delivers comfort with an emphasis on technical precision, performance, and reliability across all segments — from e-MTB to competitive XC and road models.